Developing a Technology Based Business: Entrepreneurship and Intrepreneurship:

.Course Content:

The course will cover the skills needed to be exceptionally successful in a technical business environment. The content is based on studies of "Best Practices" of the most effective technical professionals (entrepreneurs and intrepreneurs). These effective people have a set of "soft skills", which appear to be more important for ultimate success than one's entire technical education.

Topics to be covered will include opportunity recognition, market assessment, entrepreneurship, rules of money (Venture capital), sales, marketing, relationship management, execution, motivation and leadership. Students will develop an understanding of the process of business, and some of the working skills necessary to implement a business idea, to manage a group, and to sell your ideas.

Class format: Students will gain experience through hands-on assignments, case studies, and role-plays. Classes are highly interactive. What you will learn: The secrets to become successful in a technical profession. You will learn about people, how they really work, and about yourself. You will learn how to reduce by half the amount of work you have to do, by being able to understand what is really needed in a situation. You will also learn how to sell yourself.

If you intend to get a job after MIT, this course is essential

Information.

Attendance Limitations and Liability: The coures is open to all MIT students and faculty, and to students outside MIT with approval for the instructor.

Schedule: The course meets on Mondays 3-5 PM, Building 1, room 136

 

What You Will Learn.

This course is based on the best practices of effective technical people. You will learn the secrets of effective behavior. These behaviors apply to both entrepreneurial and intrepreneurial endeavors.

You will get an overview of the different skills necessary for a project or new product development to be successful, and an appreciation of how these principles interact.

You will learn:

• How to recognize an opportunity
• How to effectively manage enterprise projects
• How to sell and market an idea
• How to assemble and motivate a team
• How to prepare a business plan
• How to manage and lead
• The fatal flaws that kill products
• Roadmap for a successful project
• Taking a product from nothing to something

TOPICS COVERED
The Entrepreneur and the Team * People Motivation and Hiring * Market Assessment * Opportunity Recognition * Benchmarking * Sales and Marketing * Project Management * Leadership * Intellectual Property * Money * Making It Happen * Effectiveness Model *

Who Should Attend.

We developed this course for technical professionals who are, or want to be the driving force behind a new product or business opportunity. This audience includes engineers, project managers, engineering managers, scientists, professors, and other professionals who have the drive and motivation to "make things happen".

Benefits of Entrepreneurship & Intrepreneurship:

• Learn how to "Make things Happen"
• Learn why some people can't, and how to recognize them early
• Learn how to be more effective in your present job
• Cut down significantly the amount of wasted effort in your life.
• Learn how to get people to work effectively with you and for you
• Learn how to recognize real opportunities, so you don't waste your life.
• Learn how to create a plan that will get funded

 

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