Morgan Group LLC

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Morgan Group LLC - Consultants to Technology-Driven Enterprises

Seminars: Entrepreneurship & Intrepreneurship:

How to Recognize, Manage, and Exploit Business Opportunities

Technical professionals (including engineers) are becoming more important as business drivers-- especially in technology based businesses. Today-- more than ever before-- engineers, scientists and technical professionals have the opportunity to develop new markets, products, and businesses.

Unfortunately, most technical professionals know few of the skills required to turn a good idea into a successful business. Learning is usually by trial and error, leading to unnecessary failures of good products and ideas.

We have designed this course to address this issue. In this course you will gain an understanding of what it takes to develop a new idea into a business.

What You Will Learn.

You will get an overview of the different skills necessary for a project or new product development to be successful, and an appreciation of how these principles interact.

You will learn:

How to recognize an opportunity
How to effectively manage enterprise projects
How to sell and market an idea
How to assemble and motivate a team
How to prepare a business plan
How to manage and lead
The fatal flaws that kill products
Roadmap for a successful project
Taking a product from nothing to something

Most importantly, you will get an understanding of how people really work together, what motivates them, and how the use of simple "people" skills can make you more efficient and effective.

TOPICS COVERED
The Entrepreneur and the Team * People Motivation and Hiring * Market Assessment * Opportunity Recognition * Benchmarking * Sales and Marketing * Project Management * Leadership * Intellectual Property * Making It Happen

Who Should Attend?

We developed this course for technical professionals who are, or want to be the driving force behind a new product or business opportunity. This audience includes engineers, project managers, engineering managers, scientists, professors, and other professionals who have the drive and motivation to "make things happen".

Benefits of Entrepreneurship & Intrepreneurship:

Learn how to "Make things Happen"
Learn why some people can't, and how to recognize them early
Learn how to be more effective in your present job
Cut down significantly the amount of wasted effort in your life.
Learn how to get people to work effectively with you and for you
Learn how to recognize real opportunities
Learn how to create a plan that will get funded

Information.

Attendance Limitations and Liability: Attendance is limited and is on a first-come, first served basis. If the session is full by the time you register, we will inform you of alternate dates. If the session is cancelled, our liability is limited to the registration fee.

Certificates: Certificates of participation will be awarded to those who complete the course.

Travel & Accommodations: Check here for travel info and seminar location. You are responsible for finding your own hotel accommodations. We recommend that you register and reserve rooms one month prior to the seminar.

Schedule: The course will run from 8:30 am to 4:30 p.m., Wednesday and Thursday, and from 8:30 am to 12:00 noon Friday.

Faculty: Instruction for this course is provided by our training staff. The senior members of this staff include:

Laura Hyde is a Director of Morgan Group, and heads the Morgan Training Division, Headquartered in Yorba Linda, CA. Ms. Hyde has degrees in education and psychology, and has 25 years of experience in technical sales, and sales training. Ms. Hyde is a frequent speaker on the issues of effective communication and selling skills.

Leslie M. Gray is a past lecturer at MIT in the Department of Ocean Engineering, and teaches Entrepreneurship and Business Plan Crafting. Mr. Gray is an engineer and entrepreneur, who in 1980 started the firm Airflow Research and Manufacturing Corp. In addition to teaching at MIT, Mr. Gray is a partner of the Morgan Group, consults to technology driven businesses and serves on the boards of startup companies.

Speakers.
Typically, we have two or three successful intrepreneurs or entrepreneurs who participate in the class by discussing their business perspectives. We use the Socratic method of instruction, as well as role-play and case study. The combination of these methodologies provides practice in problem identification, and enough involvement to yield real learning.

Morgan Group LLC /
617 592-8379 V / 401-254-9684F
lesgray@morganllc.com

125 Poppasquash Rd
Bristol, RI 02809
617-592-8379 V
401-254-9684 F