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Getting What You
Want: Reference
FOUR
CORNERSTONES OF COMPETENCE
SKILL
EFFECTIVITY
THE
THREE R'S OF BUSINESS
FOUR
CORNERSTONES OF COMPETENCE
1. One must have a core
competence. For a technical person/business, this is your profession
or your product.
2. One must be able to sell
this competence. There are a lot of engineers painting houses.
3. One must have someone to
sell it to. One must have the skills to develop and maintain business
relationships. These skills can be taught, even to engineers.
4. One must deliver this competence
you sold to someone, to his or her expectations. If you do not deliver
to your customer’s expectations, you loose their trust, and don’t
get a chance again. This is Project Management.
On top of these cornerstones,
is Motivation. Motivation is what drives you around the cycle, and makes
you want to expand your core competence. Without Motivation, all the
other skills are worthless.
top...
SKILL
EFFECTIVITY
This basic "skill effectivity"
can be expressed as: "The Skill has a direct effect on someone(s)".
| Skill |
x |
Effect |
x |
On Someone |
| Technical |
|
Informational |
|
Self |
| Communication |
|
Affecting the result |
|
Intimate / Team |
| Relationship |
|
|
|
Group |
| Management |
|
|
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| Motivation |
|
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Effect:
Informational: = Filling
the data banks, often tactical issues
affecting the results: = Making
things happen, often strategic issues
Someone:
Self: = Your personal experience
Intimate / Team = one-on-one interactions
and small group interactions, where "connectedness" is important
Group* = Large number of people,
where individual connectedness is not expected
SKILL MATRIX: TECHNICAL
SKILLS
|
Self or Individual |
Intimate or Team |
Group |
| Informational |
Core Competence
"Engineering Knowledge"
|
Advising
Mentoring
|
Corporate Knowledge
Intellectual Property
|
| Affecting Results |
Common Sense
Engineering Feel
Creativity
|
Deliver an Individual Contribution |
Standards
Benchmarking
Expert Systems
|
You can have a lot of corporate
knowledge, but if it is not implemented in standards, expert systems,
and benchmarking, it will not be used consistently.
You can have a great education,
and a PhD in whatever, but without a good engineering feel and common
sense, you SHOULD be painting houses.
SKILL MATRIX: COMMUNICATION
|
Self or Individual |
Intimate or Team |
Group |
| Informational |
Read
Write
|
Active Listening
Speaking
|
Passive listening
Presentation
|
| Affecting Results |
Ability to Learn |
Sales Skills
Negotiation
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Leadership
Presence
Group selling
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If Colin Powell were in the
room, the group will do what he wants, without him saying anything. He
controls and communicates through his body language (presence).
A typical mistake: "Our sales
are lousy, let's send everyone to a presentation class".
top...
THE THREE
R'S OF BUSINESS
Theory of Reality:
There is a reality. It is
market driven.
It is not what you "hope, want or wish"
it to be.
It is not the way things "appear" to
be, it is they way things are
Find out what it is, work with it,
or it will work against you.
Theory of Relativity:
Values are relative. These
include honesty, success, and hard work.
Technology is relative. 500 years ago,
a nail was "high tech".
Opportunities are relative. They come
and go.
Theory of Relevance:
Some things are relevant
to your goals, some are not.
Do not work on the irrelevant things,
unless by conscious choice.
Ref: Ringer
Morgan Group LLC / 20 Rowes
Wharf, Suite 504 / Boston, MA 02110
617 342 1561 V / 617 342 1560 F
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